Google is one of the most used search engines on the web. You might have been using it for so many times in keywords or data research. If you’re not really a tech geek, using it in its simplest form is acceptable. However, you may find it frustrating if you can’t find what you’re looking even though you have typed the exact search query. This happens because there are lots of stuffs in the internet and it does a generalized search for the phrase or words that you’re looking for. The answer is – be specific.

There are lots of Google techniques that are used by computer geeks to be more specific in their online search. If you’re not really interested about being a tech geek, here are some things that will help you conduct specific online keyword searches.

♣  Explicit Phrasing:
If you’re looking for online content about online marketing strategies, you might type the same phrase in the Google search box. To achieve more specific results, you have to enclose it in double quotes.

Looking for: online marketing strategies
Google search: “online marketing strategies”

♣  Excluding Related Contents:
Perhaps you would like to see contents about online marketing strategies but you want to exclude contents about promotion. Adding the “-“(dash) sign between the keyword and the content you want to exclude is the best way to do it.

Looking for:  online marketing strategies
Exclude:  promotion
Google Search:  online marketing strategies – promotion

♣  Including Synonyms
If you are searching for keywords in Google search and you want to include synonyms of a specific word, you can simply do this: